Follow the Clucking Money Series: Workshop #2

July 15, 2026

This event has passed. But you can watch all the fun we had in the recording above. This was the second workshop in the Follow the Clucking Money series! (Watch a recording of the first workshop here.)

Visit our workshop questions page to see the questions submitted by workshop attendees.

The Revenue Nest: Where the cluck does the money come from?

At our first workshop in the Follow the Clucking Money series, we cracked open the spending side of Petaluma's budget — all those tough trade-offs about where the money goes. This time, we're flipping the omelet and looking at the other half of the ledger: where the money comes from in the first place.

Taxes, fees, grants, permits... it all lands somewhere before the city ever spends a dime. We call this Petaluma's Revenue Nest — and we're peeling back the shells to see what's really in there, using the freshly-laid 2026–2027 budget.

Plus, our Follow the Clucking Money tool just got an upgrade — now you can toggle between budgets and compare them side by side. Hatch your own conclusions at followthecluckingmoney.org.

You'll get:

  • A quick recap of workshop #1, in case you missed it

  • A first look at what we’ve learned about revenues

  • A friendly, no‑jargon walkthrough of the city’s biggest revenue hatchlings

  • A chance to tell us what you want to explore next

Your voice matters. Your curiosity matters. And your participation can help shape what Petaluma if and how we choose to grow our revenues.

Come learn, laugh, and help steer the flock.

Sharon Kirk

Sharon joined Urban Chat in 2017 following a spontaneous meeting with Kevin McDonnell at the Petaluma Engagement Fair (sponsored by PCRC). Her interest in Petaluma city planning stems from her years of living in vibrant, walkable cities including San Francisco and Göteborg, Sweden. Sharon assists with Urban Chat promotional activities and acts as co-chair of the Know Before You Grow educational committee. And despite her hesitation as an introvert, she occasionally hosts events.

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